The most ambitious brand in the world

We celebrate people, their ambitions and everything they aspire to be and do

  • Everyone has passions, dreams, and goals

    We know there isn’t just one path to success, and that it’s rarely straightforward. To triumph over challenges, it takes strength, determination and the right mindset.

  • Words and imagery have power

    We strive to produce quality t-shirts people love and enjoy, while sending positive messages into the world and fueling their ambitions with our designs.

  • Be bold and daring, without limits

    We are building mindsets to be bold and daring, take risks and break all boundaries to live your life to the fullest.

    That’s why we founded Mindset Avenue.

OUR PHILOSOPHY:

Mindset is the destination within and the journey to get there.

Our Philosopy

Wear + Share

For us, success isn't just a clothing label.

We believe that by owning a t-shirt with positive messaging and imagery, you can improve your physical and mental well-being, and be a simple act of altruism.

We don't believe in charity. We believe in supporting and investing in people and communities.

For that reason, when you buy and wear our products, we share a portion of our profits from all sales with small, local non-profit organizations that work to build a better future for individuals and their neighborhoods.

Together we can challenge the status quo and work differently to make a change.

Ambition is at the heart of everything we do

Mindset Avenue is a product of The WORK, a strategy consulting firm and social enterprise

We got our name, Mindset Avenue, from after working with, guiding and encouraging hundreds of nonprofits and social entrepreneurs over past 20 years.

WORK is obsessed with putting ideas into service. We believe that every person and organization has the capacity to be more inspired and effective.

Our purpose is to design better ways to develop and shift the mindset of people, organizations, and the communities they serve to achieve breakthrough performance and transformation.

Visit The Work